Tanamachi Studio x Burton Snowboards

Over a year in the making, I'm proud to release my collaboration with Burton Snowboards for their Winter 2014 Collection.  In May of last year, I had the opportunity to travel to Burlington, VT to create the artwork on-site at Burton Headquarters. Over a few fun-filled spring days, the type-heavy artwork came to life at roughly 20' tall, and 2' wide. I even learned to operate heavy machinery on this install (see photos below)!

My favorite part of our collaboration was getting to write and collect all the copy for this Deja Vu Flying V Women's board—I wanted to look deeper into the "extreme sport" of snowboarding, and really think about the beauty of swiftly slicing through fresh powder on a winter day; the sounds (or lack thereof) on the mountaintop; the rhythm of an adrenaline rush and the quiet moments of rest and recovery. My hope was that this board would be a representation of the beauty and bravery of the sport. Many thanks to Dennis Healy at Burton, and Marin Horikawa & Dana Sacks at JDK for making this collaboration come to life!

Initial prototype of the board

Initial prototype of the board

Original installation at 200% 

Original installation at 200% 

Installing at Burton Headquarters

Installing at Burton Headquarters

Photographing the artwork

Photographing the artwork

Instagram photo from Christina 

Instagram photo from Christina